Post by lizaseo11 on Nov 9, 2024 1:40:30 GMT -5
An online store or a company website is a powerful tool for running an online business. A well-designed promotion strategy, convenient structure and useful content will allow you to expand the consumer market, withstand competition, strengthen your position and increase brand awareness.
The goal of any business is to make a profit, so before starting work on a website, we recommend conducting online marketing research.
What can this give?
Marketing research will be of strategic importance for SEO promotion and market positioning. You will be able to learn more about competitors, their advantages, strengths and weaknesses. Thus, it will be possible to build the right Internet marketing strategy for websites, which will lead to the best results.
This information will be important:
for companies planning to move from offline to online.
to redesign and refine the functionality of an existing project.
to increase sales, accurately hit the needs of the target audience,
to increase brand awareness.
Marketing research for online stores affects the results and profits of your online business. Each element plays its own role:
the portrait of the shopify website design ideal client gives an accurate understanding of your target audience, which allows you to sell products to those who are interested and ready to place an order,
Competitor analysis reduces start-up costs and reduces the error rate. You will be able to effectively use your strengths to become a leader.
SEO promotion strategy accelerates the achievement of results and strengthens the company's position on the Internet.
The benefits of conducting online marketing research are obvious: with little material and time investment, you get a large amount of information. You will not need to conduct surveys on the street, attract a large number of respondents and employees.
Qualitative market research allows you to find answers to questions such as how, why and why people will buy your product. This information will allow you to examine your USP in detail from the consumer's point of view, understand the interests of customers, their goals and selection criteria.
If your brand is already present on the market, then you should pay attention to:
"hot" needs of the target audience,
motives of customer behavior,
doubts and objections when buying,
decision making algorithm,
customer satisfaction with your product or service,
the degree of recognition of the trademark and brand,
customer loyalty,
real reviews and opinions about the product.
The ideal client profile and its benefits for online business promotion
This is where the process of developing a content strategy begins, as it is the basis of the strategy for attracting the target audience.
A carefully developed customer profile and web analytics will provide a number of benefits:
Allows you to get quality leads. You will better identify the needs of the target audience by attracting warm leads. This will give more sales and reduce marketing costs.
LTV duration. This indicator allows you to get repeat orders and sales. A good knowledge of requests will allow you to build a customer journey designed for several years.
Receiving recommendations and positive feedback. Satisfied customers will be happy to talk about their shopping experience, share on social networks and when communicating with friends. Recommendations allow you to connect word of mouth, through which a new stream of customers comes.
How to analyze your niche and market?
In online business, it is important to know your competitors before you start promoting your project and developing a strategy. Even if you know the offline market well, this does not mean that the balance of power will be the same on the Internet.
For analysis it is important:
study products/services with high margins and active demand - this will ensure income growth.
clarify the distribution of market shares that are already occupied,
evaluate the marketing tools used by competing companies,
understand the strengths and weaknesses of the market players associated with your niche,
explore the needs and problems that motivate customers to buy,
find out your weaknesses that can impact your online business.
What are the benefits of ecommerce competitor analysis?
Learning from the experience of your predecessors and studying it will help you determine the most effective ways to sell and advertise. This will save you resources and time.
What questions can you get answers to:
identify pages that generate the most traffic,
clarify the search queries that brought them to the TOP,
find strengths and weaknesses to use for your own purposes,
assess the scope and sequence of tasks, as well as promotion costs and deadlines.
IMPORTANT: pay attention to the internal optimization of sites, analyze the link mass, evaluate the usability of pages.
When assessing traffic, you can use special Similarweb tools to understand the sources and distribution of leads. The Ahrefs service will allow you to download a list of pages that generate the most organic traffic. It can also be used to analyze the link mass, clarify the volume of links, calculate the budget, and understand the sources and types of links. The collected data will allow you to develop an optimal and effective strategy to get ahead of your competitors. You will also learn more about your competitors. Based on the information received, you can refine and expand your sales channels, adjust offers and message wording in messengers/newsletters/advertisements.
Why is the e-commerce market so important for business?
Below are some important tips and useful information that are relevant for developing an online business strategy in 2021:
Over the last 1-2 years, not only the number of online purchase transactions has increased, but also the average check size. It is important to simplify all technical actions and steps associated with the purchase for the client. To do this, make available the functions "purchase in 1 click", minimize filling in contact information fields and simplify the path to the order.
Compared to previous years, there is an increase in mobile traffic, and in 2021 the number of transactions from mobile devices will exceed PC figures. Already now, mobile traffic exceeds desktop traffic by 2 times in terms of sessions. Always develop a mobile version for your website or online store so as not to lose potential customers. Take care of your customers so that it is easy for them to place an order from a smartphone - and you will get more sales.
When buying, organic traffic is given more preference than advertising. We recommend investing in content marketing, adapting it to each individual communication channel. Useful information materials attract attention and build trust, which simplifies the purchase of goods on the site. Text and video content helps to stand out not only among competitors. Large-scale advertising campaigns are now carried out on social networks using viral stories.
The largest share of income comes from contextual advertising, and the most effective traffic comes from rating sites, price aggregators, cashback services, CPA networks, and review sites. Increasing rates is not always justified by new sales, so you can get traffic through more sophisticated targeting. Launching advertising on several channels at once increases efficiency by 50-60%.
Among conversion channels, email marketing has the highest results, and direct visits to the site give the highest check. At the same time, the cost of subsequent touches for post services is extremely insignificant, compared to advertising costs. We recommend pumping up your brand through the maximum number of offline and online channels to increase your own loyal customer base and increase the average check.
Loyal customers are the most valuable resource of any company. They make more than 80% of orders from the total number of transactions, do not require additional advertising costs and bring in 3 times more income. Returning users demonstrate high conversion into purchases - approximately 2 times higher than the average indicators on the site. Offer your customers new loyalty programs, as they are the ones who make the majority of purchases.
Why it is beneficial to conduct online research
Don't be afraid to test new promotion methods and non-standard hypotheses, collecting your own analytics and statistics. Sometimes the boldest ideas give results and allow you to increase sales.
Conducting quality research offline will take 3-5 times longer and require 2-3 times more material costs. In addition, online research has a higher accuracy, since clients have time to fill out a questionnaire or questionnaire.
You should motivate your respondents to give the most complete answers. To do this, hold prize draws, goods or services. Such events will not only allow you to obtain important information, but will also create an additional news item for your clients.
The goal of any business is to make a profit, so before starting work on a website, we recommend conducting online marketing research.
What can this give?
Marketing research will be of strategic importance for SEO promotion and market positioning. You will be able to learn more about competitors, their advantages, strengths and weaknesses. Thus, it will be possible to build the right Internet marketing strategy for websites, which will lead to the best results.
This information will be important:
for companies planning to move from offline to online.
to redesign and refine the functionality of an existing project.
to increase sales, accurately hit the needs of the target audience,
to increase brand awareness.
Marketing research for online stores affects the results and profits of your online business. Each element plays its own role:
the portrait of the shopify website design ideal client gives an accurate understanding of your target audience, which allows you to sell products to those who are interested and ready to place an order,
Competitor analysis reduces start-up costs and reduces the error rate. You will be able to effectively use your strengths to become a leader.
SEO promotion strategy accelerates the achievement of results and strengthens the company's position on the Internet.
The benefits of conducting online marketing research are obvious: with little material and time investment, you get a large amount of information. You will not need to conduct surveys on the street, attract a large number of respondents and employees.
Qualitative market research allows you to find answers to questions such as how, why and why people will buy your product. This information will allow you to examine your USP in detail from the consumer's point of view, understand the interests of customers, their goals and selection criteria.
If your brand is already present on the market, then you should pay attention to:
"hot" needs of the target audience,
motives of customer behavior,
doubts and objections when buying,
decision making algorithm,
customer satisfaction with your product or service,
the degree of recognition of the trademark and brand,
customer loyalty,
real reviews and opinions about the product.
The ideal client profile and its benefits for online business promotion
This is where the process of developing a content strategy begins, as it is the basis of the strategy for attracting the target audience.
A carefully developed customer profile and web analytics will provide a number of benefits:
Allows you to get quality leads. You will better identify the needs of the target audience by attracting warm leads. This will give more sales and reduce marketing costs.
LTV duration. This indicator allows you to get repeat orders and sales. A good knowledge of requests will allow you to build a customer journey designed for several years.
Receiving recommendations and positive feedback. Satisfied customers will be happy to talk about their shopping experience, share on social networks and when communicating with friends. Recommendations allow you to connect word of mouth, through which a new stream of customers comes.
How to analyze your niche and market?
In online business, it is important to know your competitors before you start promoting your project and developing a strategy. Even if you know the offline market well, this does not mean that the balance of power will be the same on the Internet.
For analysis it is important:
study products/services with high margins and active demand - this will ensure income growth.
clarify the distribution of market shares that are already occupied,
evaluate the marketing tools used by competing companies,
understand the strengths and weaknesses of the market players associated with your niche,
explore the needs and problems that motivate customers to buy,
find out your weaknesses that can impact your online business.
What are the benefits of ecommerce competitor analysis?
Learning from the experience of your predecessors and studying it will help you determine the most effective ways to sell and advertise. This will save you resources and time.
What questions can you get answers to:
identify pages that generate the most traffic,
clarify the search queries that brought them to the TOP,
find strengths and weaknesses to use for your own purposes,
assess the scope and sequence of tasks, as well as promotion costs and deadlines.
IMPORTANT: pay attention to the internal optimization of sites, analyze the link mass, evaluate the usability of pages.
When assessing traffic, you can use special Similarweb tools to understand the sources and distribution of leads. The Ahrefs service will allow you to download a list of pages that generate the most organic traffic. It can also be used to analyze the link mass, clarify the volume of links, calculate the budget, and understand the sources and types of links. The collected data will allow you to develop an optimal and effective strategy to get ahead of your competitors. You will also learn more about your competitors. Based on the information received, you can refine and expand your sales channels, adjust offers and message wording in messengers/newsletters/advertisements.
Why is the e-commerce market so important for business?
Below are some important tips and useful information that are relevant for developing an online business strategy in 2021:
Over the last 1-2 years, not only the number of online purchase transactions has increased, but also the average check size. It is important to simplify all technical actions and steps associated with the purchase for the client. To do this, make available the functions "purchase in 1 click", minimize filling in contact information fields and simplify the path to the order.
Compared to previous years, there is an increase in mobile traffic, and in 2021 the number of transactions from mobile devices will exceed PC figures. Already now, mobile traffic exceeds desktop traffic by 2 times in terms of sessions. Always develop a mobile version for your website or online store so as not to lose potential customers. Take care of your customers so that it is easy for them to place an order from a smartphone - and you will get more sales.
When buying, organic traffic is given more preference than advertising. We recommend investing in content marketing, adapting it to each individual communication channel. Useful information materials attract attention and build trust, which simplifies the purchase of goods on the site. Text and video content helps to stand out not only among competitors. Large-scale advertising campaigns are now carried out on social networks using viral stories.
The largest share of income comes from contextual advertising, and the most effective traffic comes from rating sites, price aggregators, cashback services, CPA networks, and review sites. Increasing rates is not always justified by new sales, so you can get traffic through more sophisticated targeting. Launching advertising on several channels at once increases efficiency by 50-60%.
Among conversion channels, email marketing has the highest results, and direct visits to the site give the highest check. At the same time, the cost of subsequent touches for post services is extremely insignificant, compared to advertising costs. We recommend pumping up your brand through the maximum number of offline and online channels to increase your own loyal customer base and increase the average check.
Loyal customers are the most valuable resource of any company. They make more than 80% of orders from the total number of transactions, do not require additional advertising costs and bring in 3 times more income. Returning users demonstrate high conversion into purchases - approximately 2 times higher than the average indicators on the site. Offer your customers new loyalty programs, as they are the ones who make the majority of purchases.
Why it is beneficial to conduct online research
Don't be afraid to test new promotion methods and non-standard hypotheses, collecting your own analytics and statistics. Sometimes the boldest ideas give results and allow you to increase sales.
Conducting quality research offline will take 3-5 times longer and require 2-3 times more material costs. In addition, online research has a higher accuracy, since clients have time to fill out a questionnaire or questionnaire.
You should motivate your respondents to give the most complete answers. To do this, hold prize draws, goods or services. Such events will not only allow you to obtain important information, but will also create an additional news item for your clients.