Post by afifatabassum on Mar 10, 2024 22:43:48 GMT -5
The importance of Email Marketing As a recent StrongMail survey reports, more than two-thirds of business leaders (68%) say they want/need to integrate social networks with their email marketing efforts. At this point you may be asking yourself “Is email marketing really that effective?”, “Are there more effective channels?”. Many companies give up on using this tool and prefer to replace it with communication through social networks. It's the biggest mistake you can make in (digital) marketing today. We ask you a series of questions: Need proof that email marketing isn't dead? How many times have you checked your email this week? How many times today?
And since you started reading this post? Any data? Harris Brazil Phone Number Interactive, 81% of US users who typically shop online are more likely to purchase, whether online or in a store, after receiving an email. According to MarketingSherpa, 72% of customers prefer to receive email communications from the companies they do business with. 61% say they are happy to receive promotional emails weekly and 28% would like them even more frequently. Forrester Research found that one in five users (19%) read every newsletter they receive to find out if there's something new on offer. Econsultancy concluded that 55% of companies generate more than 10% of their annual sales thanks to their email marketing strategy.
Too many companies are already giving up on exploiting the opportunities offered by this channel, we hope it doesn't become a habit. The potential of email marketing is evident but, as you surely know, in 2016 there are many other channels that marketers are exploring, first and foremost social networks. By synergistically integrating the social media marketing strategy with the email marketing strategy, you have the opportunity to exploit a unique opportunity to achieve your marketing objectives .
And since you started reading this post? Any data? Harris Brazil Phone Number Interactive, 81% of US users who typically shop online are more likely to purchase, whether online or in a store, after receiving an email. According to MarketingSherpa, 72% of customers prefer to receive email communications from the companies they do business with. 61% say they are happy to receive promotional emails weekly and 28% would like them even more frequently. Forrester Research found that one in five users (19%) read every newsletter they receive to find out if there's something new on offer. Econsultancy concluded that 55% of companies generate more than 10% of their annual sales thanks to their email marketing strategy.
Too many companies are already giving up on exploiting the opportunities offered by this channel, we hope it doesn't become a habit. The potential of email marketing is evident but, as you surely know, in 2016 there are many other channels that marketers are exploring, first and foremost social networks. By synergistically integrating the social media marketing strategy with the email marketing strategy, you have the opportunity to exploit a unique opportunity to achieve your marketing objectives .