Post by account_disabled on Mar 5, 2024 1:08:34 GMT -5
The STOP - Time model Nobody likes wasting time, especially nowadays. Since the birth of Netflix , we have witnessed the inexorable disappearance of video stores, and it is not just a question of saving money. On-demand allows everyone to enjoy an almost infinite amount of content comfortably from the sofa, or bed, or bathroom at home. Before the advent of these platforms, you had to get dressed, leave the house, hope to have a video store nearby or even take the car to go and rent something. How can I save my customers time? Omnichannel (omni-channel) In Marketing 4.0 , Kotler , the father of modern marketing , defines omnichannel marketing as " the practice of integrating multiple channels to create a seamless and consistent customer experience ." The customer's journey towards the product, the so-called customer journey , is no longer perfectly linear, but sometimes it retreats, sometimes it accelerates, skipping some stages. Digital age consumers are constantly moving from offline to online channels, and are often on both at the same time. Let's take an example : let's imagine a customer in a store today .
Before purchasing a product, he potentially searches for information, asks some friends, in the meantime asks the salesperson for information, all at the same time . Maybe then he goes home, decides to complete the purchase online and go back to the store to collect what he bought. In this scenario, in which the marketing funnel is more similar to a pinball machine than a real funnel, thinking in watertight compartments and creating a separate strategy and objectives for the different channels would be a mistake. We need to Belgium Phone Number integrate all the channels we have available. How can I give my customers a smooth and consistent shopping experience? Participation (participation) Engagement is a term that is often used, especially in the digital sector, and not by chance. In the age of social media and hyperconnection , much of our days are based on participation and connecting with others. On the web we are prosumers , producers and consumers of content. Bombarding customers with annoying advertisements is not a good idea today. Instead, it is a good idea to encourage participation and create a dialogue between brand and consumer and between consumers and other consumers.
Using social media intelligently, stimulating participation in processes, creating communities: these are elements that can give life to a good strategy . How can I create participation among my customers? Final thoughts It seems that the world is traveling at speeds never seen before, and marketing cannot be outdone. This, however, does not mean that you have to throw away everything that was said before! The development of this model is an exact mirror of the times we live in, and takes a lot from the collective reflections that have been made in recent years. This, however, does not mean that old concepts lose their share of truth. The STOP model is clearly service-oriented , and, if it can constitute a further tool at our disposal, on the other hand it does not erase everything that has been said in past years about the levers of marketing . This is precisely the beauty : having an increasingly rich quantity of tools to adapt to the reality we face, to build effective marketing strategies . Remember that in marketing there is no best way , and that you can use any tool that can help you. And you? Do you think this article was useful to you? How would you use this model to develop your strategy ?
Before purchasing a product, he potentially searches for information, asks some friends, in the meantime asks the salesperson for information, all at the same time . Maybe then he goes home, decides to complete the purchase online and go back to the store to collect what he bought. In this scenario, in which the marketing funnel is more similar to a pinball machine than a real funnel, thinking in watertight compartments and creating a separate strategy and objectives for the different channels would be a mistake. We need to Belgium Phone Number integrate all the channels we have available. How can I give my customers a smooth and consistent shopping experience? Participation (participation) Engagement is a term that is often used, especially in the digital sector, and not by chance. In the age of social media and hyperconnection , much of our days are based on participation and connecting with others. On the web we are prosumers , producers and consumers of content. Bombarding customers with annoying advertisements is not a good idea today. Instead, it is a good idea to encourage participation and create a dialogue between brand and consumer and between consumers and other consumers.
Using social media intelligently, stimulating participation in processes, creating communities: these are elements that can give life to a good strategy . How can I create participation among my customers? Final thoughts It seems that the world is traveling at speeds never seen before, and marketing cannot be outdone. This, however, does not mean that you have to throw away everything that was said before! The development of this model is an exact mirror of the times we live in, and takes a lot from the collective reflections that have been made in recent years. This, however, does not mean that old concepts lose their share of truth. The STOP model is clearly service-oriented , and, if it can constitute a further tool at our disposal, on the other hand it does not erase everything that has been said in past years about the levers of marketing . This is precisely the beauty : having an increasingly rich quantity of tools to adapt to the reality we face, to build effective marketing strategies . Remember that in marketing there is no best way , and that you can use any tool that can help you. And you? Do you think this article was useful to you? How would you use this model to develop your strategy ?