Post by ivykhan885 on Mar 5, 2024 0:58:49 GMT -5
In the complex world of digital businesses, B2B blog marketing goes far beyond writing articles about your company. Blogging to increase business development means dedicating yourself with commitment to a series of activities, refining techniques, monitoring results and seeking continuous optimization. In the next lines, we offer you 7 tips to make company blog articles truly effective. The effectiveness of b2b blog marketing Building a blog section on the company website , continuing to update it with new content and optimizing it according to the most up-to-date SEO techniques allows you to obtain a significant competitive advantage. When an article manages to capture the interest of users, responding to their needs, it also captures the attention of search engines which reward it by placing it in the first results. For this to happen, some precautions are needed. Here are 8 tips in the next paragraphs. 1. Choice and use of keywords When choosing the keywords to target, especially in the B2B blog marketing strategy which requires on average a long time to bring results, it is essential to consider the long-tail keywords which are key phrases composed of two or more terms, inserted by the potential customer into the search engine. research. Many platforms offer an analysis of positioning opportunities for certain.
keywords, for example HubSpot which has a section dedicated to strategy with suggestions for content to write. In the case of keywords with a high search volume, it will be more complex to position the dedicated article. Google's algorithms have improved considerably and today it is highly discouraged to force keywords into a page. On the contrary, the quality of the text and the actual answer to the prospect's questions influence the ranking and to avoid repetitions that compromise the flow of the text, synonyms can be used. New Australia Telegram Number Data Call-to-action SEO optimization in a post for the company blog must include the inclusion of the keyword at least in the title, URL and meta description. We will delve deeper into this section in particular in the next paragraph. 2. Meta description text In the image below, you can see an example of a meta description.b2b marketing blog - meta description The Fontimedia article on the best marketing platforms proposed by Google reports the keyword in the title, URL and meta description which respects the 160 character limit. In addition to briefly describing the content of the page, to encourage the user to click and read it in full, the meta description must reflect what the actual page will then be. 3. Length of articles Here too there is no too strict rule in the number of words.
but it can be said that a blog article can have between 600 and 1200 words. Another matter concerns the pillar articles that want to address a particularly strategic topic for the company and can even reach 2000 words. To understand the preferences and habits of your target audience it is important to take a look at blog statistics , including: time spent on a page conversion rate 4. Choice of images The correct size for images to complete a B2B blog marketing article depends greatly on the template and CMS used. Particular attention must be paid to the weight of the images, so as not to compromise the loading speed of the page. Search engines penalize slow loading sites and it is often the images that cause this defect, but lowering the quality does not solve the problem, on the contrary. 5. Presence of internal and external links One of the recommended practices in the content strategy is linking to articles from the same blog or to pages of external websites for further information on a specific topic. In the case of internal links, the advantage is to bring traffic to a particularly important article for a keyword and therefore improve its positioning.
keywords, for example HubSpot which has a section dedicated to strategy with suggestions for content to write. In the case of keywords with a high search volume, it will be more complex to position the dedicated article. Google's algorithms have improved considerably and today it is highly discouraged to force keywords into a page. On the contrary, the quality of the text and the actual answer to the prospect's questions influence the ranking and to avoid repetitions that compromise the flow of the text, synonyms can be used. New Australia Telegram Number Data Call-to-action SEO optimization in a post for the company blog must include the inclusion of the keyword at least in the title, URL and meta description. We will delve deeper into this section in particular in the next paragraph. 2. Meta description text In the image below, you can see an example of a meta description.b2b marketing blog - meta description The Fontimedia article on the best marketing platforms proposed by Google reports the keyword in the title, URL and meta description which respects the 160 character limit. In addition to briefly describing the content of the page, to encourage the user to click and read it in full, the meta description must reflect what the actual page will then be. 3. Length of articles Here too there is no too strict rule in the number of words.
but it can be said that a blog article can have between 600 and 1200 words. Another matter concerns the pillar articles that want to address a particularly strategic topic for the company and can even reach 2000 words. To understand the preferences and habits of your target audience it is important to take a look at blog statistics , including: time spent on a page conversion rate 4. Choice of images The correct size for images to complete a B2B blog marketing article depends greatly on the template and CMS used. Particular attention must be paid to the weight of the images, so as not to compromise the loading speed of the page. Search engines penalize slow loading sites and it is often the images that cause this defect, but lowering the quality does not solve the problem, on the contrary. 5. Presence of internal and external links One of the recommended practices in the content strategy is linking to articles from the same blog or to pages of external websites for further information on a specific topic. In the case of internal links, the advantage is to bring traffic to a particularly important article for a keyword and therefore improve its positioning.