Post by account_disabled on Mar 5, 2024 0:23:18 GMT -5
You have created your Inbound campaign, set up the conversion paths and supporting ADV campaigns, and started with the publication of the first posts. What is still missing? An ' on going' optimization activity based on KPIs and campaign data that goes hand in hand with the latter to guarantee the best performance and opportunities for success. Of course, the analytics of an Inbound activity are numerous, sometimes not easy to read and interpret: which ones should be considered to understand if and what to optimize.
Don't panic, we have drawn up a list of the 5 main metrics to keep an eye on to have an immediate overview of the progress of the campaign! Inbound KPI: Hong Kong Telegram Number Data where to start? To have a synthetic vision of the performance of your inbound activity, the KPIs to start from are those of the conversion path (if you want to learn more about what the conversion path is, read the dedicated post ), with a warning: it is difficult for a single piece of data to give you exhaustive information on performance, the data, as always, must be compared , correlated and related to the objectives (possibly measurable and temporally defined). 1. CTA Views/Click : this data tells you how many visitors viewed the CTA and how many clicked on them.
If the overall number of users who click is too low compared to the views, try making changes in the format (color, shape, size) and/or revise the copy that accompanies them to make them more attractive. 2. Landing Page View: The number of page views tells you how many people came from the post's CTA on it. If the number is lower than your goals, check the level of promotion and distribution of the content to drive more traffic to the blog and inbound posts. 3. Landing Page Conversion rate : how many people who visited the page filled out the form? If it is low, try doing some tests, improving your offer and/or landing page to make them more attractive. 4. Lead Number : how many visitors became leads? If the percentage of users who fill out the form on the landing page is below expectations, check that the content of the page is aligned with the CTA itself and that the premium content is interesting for your buyer personas.
Don't panic, we have drawn up a list of the 5 main metrics to keep an eye on to have an immediate overview of the progress of the campaign! Inbound KPI: Hong Kong Telegram Number Data where to start? To have a synthetic vision of the performance of your inbound activity, the KPIs to start from are those of the conversion path (if you want to learn more about what the conversion path is, read the dedicated post ), with a warning: it is difficult for a single piece of data to give you exhaustive information on performance, the data, as always, must be compared , correlated and related to the objectives (possibly measurable and temporally defined). 1. CTA Views/Click : this data tells you how many visitors viewed the CTA and how many clicked on them.
If the overall number of users who click is too low compared to the views, try making changes in the format (color, shape, size) and/or revise the copy that accompanies them to make them more attractive. 2. Landing Page View: The number of page views tells you how many people came from the post's CTA on it. If the number is lower than your goals, check the level of promotion and distribution of the content to drive more traffic to the blog and inbound posts. 3. Landing Page Conversion rate : how many people who visited the page filled out the form? If it is low, try doing some tests, improving your offer and/or landing page to make them more attractive. 4. Lead Number : how many visitors became leads? If the percentage of users who fill out the form on the landing page is below expectations, check that the content of the page is aligned with the CTA itself and that the premium content is interesting for your buyer personas.