Post by kmstfatema on Mar 4, 2024 22:50:42 GMT -5
Managing expired content is a problem that affects all SEOs, even those who do not directly deal with e-commerce or classifieds sites. What exactly is expired content? This term refers to content that is by its nature only relevant for a specific period of time , such as product sheets, offer pages, events, promotions and competitions. It often happens that webmasters do not take care of this activity, and the resulting problems are, among others: the elimination of pages without careful analysis of the possible consequences, both from the point of view of indexing and positioning , the duplication of already existing content, the storage of out-of-date information that affects the overall quality of the site, maintaining outdated pages that overload your crawl budget and load times. There are essentially three ways to manage expired content: delete the page by giving it a 404 status code, redirect the page, or keep the content on the site.
These three solutions have advantages and Germany Telegram Number Data disadvantages : let's explore them together. Expired content: status code 404, 410 or redirect 301? Generally, when the content no longer makes sense to exist it is deleted from the site, generating a 404 error, also known as " Page not found ". Although Google, in 2011, stated that 404 errors do not negatively affect the site's performance in the SERPs, in my opinion, it is essential to manage them, as they make it more difficult for users to search (who could be induced to abandon the site) and cause a waste of scanning resources. When I find myself managing large sites, especially e-commerce, I encounter a lot of 404 errors within the Search Console, which have accumulated over time. To verify that these 404s do not actually impact the " health of the site ", I analyze them one by one and only then decide whether it is appropriate to carry out a redirect, or to provide an HTTP 410 Gone status code (in an attempt to speed up the deleting the resource from the search results).
To determine this, you need to ask yourself some questions, which can be useful during evaluation: Do the URLs rank? Are they still getting traffic? Do they offer the user useful and up-to-date information? In order to improve the user experience, however, I recommend implementing a custom 404 page , to be used instead of the standard one. This page must be faithful to the style of the site, it must contain a clear and captivating message , as well as one or more useful links that allow continued navigation or a contact form that encourages conversion. Here is an example: Lavazza personalized 404 page for content that no longer exists Lavazza's personalized 404 page not only gives the user a smile, making him forget that he has landed on a non-existent page, but also puts him in a position to go back to exploring the site . Once you understand the disadvantages of managing expired content with a 404 status code , you need to evaluate what an alternative method could be.
These three solutions have advantages and Germany Telegram Number Data disadvantages : let's explore them together. Expired content: status code 404, 410 or redirect 301? Generally, when the content no longer makes sense to exist it is deleted from the site, generating a 404 error, also known as " Page not found ". Although Google, in 2011, stated that 404 errors do not negatively affect the site's performance in the SERPs, in my opinion, it is essential to manage them, as they make it more difficult for users to search (who could be induced to abandon the site) and cause a waste of scanning resources. When I find myself managing large sites, especially e-commerce, I encounter a lot of 404 errors within the Search Console, which have accumulated over time. To verify that these 404s do not actually impact the " health of the site ", I analyze them one by one and only then decide whether it is appropriate to carry out a redirect, or to provide an HTTP 410 Gone status code (in an attempt to speed up the deleting the resource from the search results).
To determine this, you need to ask yourself some questions, which can be useful during evaluation: Do the URLs rank? Are they still getting traffic? Do they offer the user useful and up-to-date information? In order to improve the user experience, however, I recommend implementing a custom 404 page , to be used instead of the standard one. This page must be faithful to the style of the site, it must contain a clear and captivating message , as well as one or more useful links that allow continued navigation or a contact form that encourages conversion. Here is an example: Lavazza personalized 404 page for content that no longer exists Lavazza's personalized 404 page not only gives the user a smile, making him forget that he has landed on a non-existent page, but also puts him in a position to go back to exploring the site . Once you understand the disadvantages of managing expired content with a 404 status code , you need to evaluate what an alternative method could be.