Post by sakibkhan50 on Feb 26, 2024 23:40:14 GMT -5
Don't feel like reading? Try listening to the article in audio mode Voiced by Amazon Polly Let's start our column to give voice to Small Businesses in Italy. There are approximately 206 thousand Italian Small and Medium Enterprises and approximately 4 million micro ones. Together they represent more than 95% of Italian companies. These are numbers that make you think, especially if we consider the difficulty for each of these to stand out compared to the competition . Therefore, starting from the concept born and explored in the book by R. Mauborgne and WCKim, we decided to involve different realities (both local and otherwise - both physical and digital only) to tell their identity and the impact they are trying to bring to stand out from the competition. Who is Louis? Louis is a place with two locations – in Udine and Pordenone – where you can eat burgers accompanied by many other appetizers, fried foods and desserts.
Finding a way to stand out in this sector is complex, especially if you are not aware of the desired positioning and the consequent personality to adopt - both online and offline. From an analysis of the identity of his brand, Louis managed to come up with a distinctive and unique communication and tone of voice. Precisely from this premise we structured the questions for them that you find in this Ecuador Mobile Number List interview Identity . Tell us about the Louis Burger project: when it was born, what objectives it sets and what characterizes it as a brand. Louis was born in December 2018 in Udine, from the ambition of two very young people, Luigi Guarino and Carmela Froncillo. The idea was to create an innovative and welcoming food concept where everyone felt at home. After a few years, Louis presents itself as a group of enthusiasts, idealists and visionaries with a single mission: to create something new and different! Innovative burgers, unusual but refined combination of ingredients, generous portions and particular names. All this translates into unconventional communication and a well-defined tone of voice recognized by the public. Louis is a combination of many visions and people with different tastes, but who reflect on everyone's daily life.
Here Louis's identity was born , which does not follow the classic identity character, that is, trying to get out of the competition or be particularly shiny in the eyes of potential customers. We try to speak like the people who follow us and come to us locally. We make this observation through a good analysis of the following we have (demographic and otherwise) and of those who actually arrive locally. How he dresses, what he orders and how he behaves. We try to have eyes everywhere to bring character reflecting that of those who believe in our product. We try to be empathetic in our tone of voice, a little dumb and very super cute (sometimes very cringing) . Concept Where did the current positioning idea come from and how was it subsequently developed? Udine Udine Udine The concept developed and our positioning idea is to play on the concept of the exaggerated /
Finding a way to stand out in this sector is complex, especially if you are not aware of the desired positioning and the consequent personality to adopt - both online and offline. From an analysis of the identity of his brand, Louis managed to come up with a distinctive and unique communication and tone of voice. Precisely from this premise we structured the questions for them that you find in this Ecuador Mobile Number List interview Identity . Tell us about the Louis Burger project: when it was born, what objectives it sets and what characterizes it as a brand. Louis was born in December 2018 in Udine, from the ambition of two very young people, Luigi Guarino and Carmela Froncillo. The idea was to create an innovative and welcoming food concept where everyone felt at home. After a few years, Louis presents itself as a group of enthusiasts, idealists and visionaries with a single mission: to create something new and different! Innovative burgers, unusual but refined combination of ingredients, generous portions and particular names. All this translates into unconventional communication and a well-defined tone of voice recognized by the public. Louis is a combination of many visions and people with different tastes, but who reflect on everyone's daily life.
Here Louis's identity was born , which does not follow the classic identity character, that is, trying to get out of the competition or be particularly shiny in the eyes of potential customers. We try to speak like the people who follow us and come to us locally. We make this observation through a good analysis of the following we have (demographic and otherwise) and of those who actually arrive locally. How he dresses, what he orders and how he behaves. We try to have eyes everywhere to bring character reflecting that of those who believe in our product. We try to be empathetic in our tone of voice, a little dumb and very super cute (sometimes very cringing) . Concept Where did the current positioning idea come from and how was it subsequently developed? Udine Udine Udine The concept developed and our positioning idea is to play on the concept of the exaggerated /