Post by sakibkhan49 on Feb 25, 2024 1:41:10 GMT -5
A well-constructed TOV allows us to highlight our strengths, making us easily recognizable and different from our competitors. To do this the key word is consistency ! Between what? Between text and colors, between corporate identity and words, between all the means used to communicate, between brand and public. Every communication, regardless of the medium, must tell a unique and coherent story that naturally reflects the company's identity and values. In fact, a good ToV should always keep in mind the target audience and the set objectives to tell a compact and recognizable story. It leads us to ask ourselves who we are Defining the tone of voice not only affects external communication but also internal communication. Remembering and defining your positioning will make the definition work a natural process. The personality for your brand If it is true that the TOV changes based on the target, then it is also true that there is no one better than the others.
The tone of voice changes depending on your identity and is consistent with your positioning. We can thus choose to have an ironic tone of voice or a professional tone of voice depending on what we want to bring out. Here we have tried to select some of the most used ToVs in advertising communication today. Let's look at some examples to better understand what we are talking about Chinese UK Phone Number List and learn to recognize them Professional Tone of Voice: the Collistar case He prefers communication aimed at informing , rather than involving, to put the company's value at the center through dry and reassuring communication . It is aimed above all at an informed and competent public who knows their needs precisely. An example? Let's think of Collistar : the company specialized in beauty products, and with a high-spending target, has made technical expressions and refined language its strong point to demonstrate the company's skills in the creation of its products. Tone of voice Collistar ©Collistar Ironic Tone of Voice: the Ceres case The ironic style is the most used to communicate with a young target. The objective is above all to entertain and entertain, putting aside the informative component.
Its strong points are the use of puns , typical elements of speech and the re-proposal of expressions close to everyday life , in which anyone can see themselves. What comes to mind if we talk about ironic TOV? In a word: Ceres ! The brand of the most loved Danish beer on Instagram has made this style its hallmark by using a colloquial, simple, fun language and accompanying it with recognizable visual communication. Its secret is to put the consumer at the center, transforming everyday life into an instrument of originality. Tone of voice Ceres ©Ceres Conversational Tone of Voice: The Corona Case It is a tone of voice that mainly uses simple and direct words to communicate with the consumer and have a close relationship with him. Having put aside any pretense of entertaining, communication becomes dry and easily understandable. The Corona brand uses this style starting from its payoff "This is living", aimed at young adults looking for freedom and carefreeness. To communicate with them, he chose to use simple words and abandoned technicalities to bring out the spontaneity of the conversations. Remember what we said to each other? Sometimes the brand can become a friend.
The tone of voice changes depending on your identity and is consistent with your positioning. We can thus choose to have an ironic tone of voice or a professional tone of voice depending on what we want to bring out. Here we have tried to select some of the most used ToVs in advertising communication today. Let's look at some examples to better understand what we are talking about Chinese UK Phone Number List and learn to recognize them Professional Tone of Voice: the Collistar case He prefers communication aimed at informing , rather than involving, to put the company's value at the center through dry and reassuring communication . It is aimed above all at an informed and competent public who knows their needs precisely. An example? Let's think of Collistar : the company specialized in beauty products, and with a high-spending target, has made technical expressions and refined language its strong point to demonstrate the company's skills in the creation of its products. Tone of voice Collistar ©Collistar Ironic Tone of Voice: the Ceres case The ironic style is the most used to communicate with a young target. The objective is above all to entertain and entertain, putting aside the informative component.
Its strong points are the use of puns , typical elements of speech and the re-proposal of expressions close to everyday life , in which anyone can see themselves. What comes to mind if we talk about ironic TOV? In a word: Ceres ! The brand of the most loved Danish beer on Instagram has made this style its hallmark by using a colloquial, simple, fun language and accompanying it with recognizable visual communication. Its secret is to put the consumer at the center, transforming everyday life into an instrument of originality. Tone of voice Ceres ©Ceres Conversational Tone of Voice: The Corona Case It is a tone of voice that mainly uses simple and direct words to communicate with the consumer and have a close relationship with him. Having put aside any pretense of entertaining, communication becomes dry and easily understandable. The Corona brand uses this style starting from its payoff "This is living", aimed at young adults looking for freedom and carefreeness. To communicate with them, he chose to use simple words and abandoned technicalities to bring out the spontaneity of the conversations. Remember what we said to each other? Sometimes the brand can become a friend.