Post by sakibkhan48 on Feb 24, 2024 1:35:57 GMT -5
Generally speaking we have an Editorial Plan populated by formats that have very different objectives. There is content completely dedicated to informing people about the phenomenon in a very concrete way, content dedicated to giving tips and advice for changing one's daily habits from a more sustainable perspective, content in the form of info-tainment , content dedicated to engaging and interacting with the community and others dedicated to keeping them constantly informed about our business and our results. Our Editorial Plan is in all respects an extremely fluid mosaic of content driven by users and by the strong desire to build a strong link with the theme of waste even before with the Too Good To Go brand.
During the year, within our Editorial Plan we also integrate key moments of the Campaign where Europe Cell Phone Number List we define a specific objective, which is more linked to an awareness-raising theme or to our business. So we are going to structure an ad hoc PED that includes all our channels, in order to focus all the attention on the message we want to explode, ensuring we maximize its impact and thus allowing users to delve deeper into a topic and gain 360° awareness. . The contents and community of Too Good To Go Where do you get inspiration for creating TooGoodToGo content? The right answer would be "from everything", precisely because food waste is a very broad topic that concerns everyone and which develops in many phases and moments.
The truth is that we try to collect very useful insights every day from our community which is always very active and creative. From their questions, doubts, proposals and suggestions comes an extensive research work whose aim is precisely to break down the barriers between people and the brand and between people and food waste. Likewise, we monitor current social trends very closely to be able to translate concepts into a functional language. Often when we talk about certain topics the concept of "teaching" is introduced from the top down and this is a major limit to communication in this area. We try to move away from this modus operandi by creating a social and content space where people feel free to express their curiosities and advice, but also their doubts, thus allowing the construction of a peer-to-peer relationship between brands and users who teach and learn together. How central is the role of the community and of the people who follow you on the various
During the year, within our Editorial Plan we also integrate key moments of the Campaign where Europe Cell Phone Number List we define a specific objective, which is more linked to an awareness-raising theme or to our business. So we are going to structure an ad hoc PED that includes all our channels, in order to focus all the attention on the message we want to explode, ensuring we maximize its impact and thus allowing users to delve deeper into a topic and gain 360° awareness. . The contents and community of Too Good To Go Where do you get inspiration for creating TooGoodToGo content? The right answer would be "from everything", precisely because food waste is a very broad topic that concerns everyone and which develops in many phases and moments.
The truth is that we try to collect very useful insights every day from our community which is always very active and creative. From their questions, doubts, proposals and suggestions comes an extensive research work whose aim is precisely to break down the barriers between people and the brand and between people and food waste. Likewise, we monitor current social trends very closely to be able to translate concepts into a functional language. Often when we talk about certain topics the concept of "teaching" is introduced from the top down and this is a major limit to communication in this area. We try to move away from this modus operandi by creating a social and content space where people feel free to express their curiosities and advice, but also their doubts, thus allowing the construction of a peer-to-peer relationship between brands and users who teach and learn together. How central is the role of the community and of the people who follow you on the various