Post by account_disabled on Jan 22, 2024 2:23:20 GMT -5
Promoting an online store of luxury furniture is not an easy task, since it is important not only to draw up a strategy, but also to take into account fierce competition and current promotion trends. However, rich experience and knowledge of SEO laws allowed us to achieve our goal - increasing the site’s position in organic search results, plus search traffic increased by 52% in just the first 6 months of cooperation. Basic information about the project Name : online furniture store “Eurosofa”. Year of domain registration : 2010. Topic: sale of luxury furniture for office and home. Goals : getting to the top of search results for several positions, increasing targeted traffic. Competition in the niche: high. Region : Ukraine. The results of our work : increased site visibility in organic search results for targeted user queries and an increase in search traffic by 52%. Basic information about the project Problems raised by the client Business owners ordered SEO promotion services because they faced stiff competition in their niche. Keys appeared in the top 3 of Google search engines only in 3% of cases.
There was also lower website traffic compared to competitors. Problems raised by the client Main directions in our strategy First of all, we assessed the position of the client’s resource in comparison with competitors’ sites. This m B2B Email List easure made it possible to identify the closest competitors, as well as the tools that helped them become leaders and bypass the customer’s online store. A rather low organic traffic indicator indicated possible technical problems with the project. To make sure of this, we decided to conduct a full audit of the site. During the verification process, special attention was paid to the adaptability of the mobile version and usability of the resource. The link profile of the Eurodivan online store was also analyzed. Proper improvement could help with promotion, because the number of domains is an important ranking factor.
Since the plan was to catch up with the main competitors in terms of traffic and positions, you need to very carefully study the link mass of the resource. The audit provided the necessary basis, on the basis of which our specialists subsequently built a strategy to expand it. We also clearly understood that getting to the top is impossible without internal optimization work. Therefore, one of the main tasks was immediately planned to compile a strategic language. We included updating the content, adding content, and developing categories as priority work. Based on the results of the analysis, it became clear that it was necessary to optimize for low- and medium-competitive queries. Main directions in our strategy Detected site problems Analysis of the online store allowed us to identify technical problems that hindered promotion. Among the main ones: insufficient download speed for both PCs and mobile devices; serious errors in layout; unfinished meta tags; low CTR; errors within the resource. For example, when crawled by the Google search engine, a server response with code 500 was detected on some web pages.
There was also lower website traffic compared to competitors. Problems raised by the client Main directions in our strategy First of all, we assessed the position of the client’s resource in comparison with competitors’ sites. This m B2B Email List easure made it possible to identify the closest competitors, as well as the tools that helped them become leaders and bypass the customer’s online store. A rather low organic traffic indicator indicated possible technical problems with the project. To make sure of this, we decided to conduct a full audit of the site. During the verification process, special attention was paid to the adaptability of the mobile version and usability of the resource. The link profile of the Eurodivan online store was also analyzed. Proper improvement could help with promotion, because the number of domains is an important ranking factor.
Since the plan was to catch up with the main competitors in terms of traffic and positions, you need to very carefully study the link mass of the resource. The audit provided the necessary basis, on the basis of which our specialists subsequently built a strategy to expand it. We also clearly understood that getting to the top is impossible without internal optimization work. Therefore, one of the main tasks was immediately planned to compile a strategic language. We included updating the content, adding content, and developing categories as priority work. Based on the results of the analysis, it became clear that it was necessary to optimize for low- and medium-competitive queries. Main directions in our strategy Detected site problems Analysis of the online store allowed us to identify technical problems that hindered promotion. Among the main ones: insufficient download speed for both PCs and mobile devices; serious errors in layout; unfinished meta tags; low CTR; errors within the resource. For example, when crawled by the Google search engine, a server response with code 500 was detected on some web pages.