Post by account_disabled on Dec 25, 2023 23:14:57 GMT -5
IKEA has decided to give its new campaign a twist and try virtual reality with the creation of a game on Snapchat in which users have to organize furniture belonging to the furniture giant in order to exit the stage, in true escape style. room. The entire experience takes place in a miniature model of a bedroom that can be superimposed on the table, floor or any other flat surface via the smartphone camera. Users can save the solution to the puzzle and share it with friends through Snapchat's stories feature. IKEA has worked with Ogilvy to develop this project, which will be available throughout March on the dedicated Snapchat page on the IKEA website.
The company will also use the same model for other marketing initiatives, such as its partnership with BuzzFeed and other actions in physical stores themselves. IKEA's big commitment to augmented Phone Number List reality The firm has decided to opt for augmented reality due to the increase in popularity that this category has experienced in recent years and, especially, in the pandemic, during which people longed to escape from the present plane. In fact, the firm conviction that they should invest in this area led IKEA to acquire the artificial intelligence imaging startup Geomagical Lab . “One of the challenges that we have faced with the coronavirus has been our desire to create different experiences to continue engaging our customers with our home decoration solutions, especially on a visual level.
Paul Anderson , leader of IKEA interior design in the United States. “It's about really knowing where the people who care about visiting our stores are right now,” he went on to say. “Augmented reality is becoming a tool that many retailers are using in the decoration area so that consumers can visualize products in their own home,” she said. In fact, in March 2020, the company added a new studio mode feature to its app, with which customers can match furniture in the space they would like to place it. Likewise, IKEA created a game for International Women's Day . If you want to see the video of what the game is like, you can do so in this Adweek publication .
The company will also use the same model for other marketing initiatives, such as its partnership with BuzzFeed and other actions in physical stores themselves. IKEA's big commitment to augmented Phone Number List reality The firm has decided to opt for augmented reality due to the increase in popularity that this category has experienced in recent years and, especially, in the pandemic, during which people longed to escape from the present plane. In fact, the firm conviction that they should invest in this area led IKEA to acquire the artificial intelligence imaging startup Geomagical Lab . “One of the challenges that we have faced with the coronavirus has been our desire to create different experiences to continue engaging our customers with our home decoration solutions, especially on a visual level.
Paul Anderson , leader of IKEA interior design in the United States. “It's about really knowing where the people who care about visiting our stores are right now,” he went on to say. “Augmented reality is becoming a tool that many retailers are using in the decoration area so that consumers can visualize products in their own home,” she said. In fact, in March 2020, the company added a new studio mode feature to its app, with which customers can match furniture in the space they would like to place it. Likewise, IKEA created a game for International Women's Day . If you want to see the video of what the game is like, you can do so in this Adweek publication .