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Post by account_disabled on Oct 20, 2023 22:59:08 GMT -5
To get a quick idea of what it's all about, take a look at this video . If in an initial experimental phase only a limited number of subjects could access the publication, now there is space for everyone, even those addressing a local audience. Because people are interested in knowing what happens in the world, but also in the area where they live. How do you create an Instant Article? Here is the recipe, all you need are ingredients: Create an RSS feed of the stories you want to publish, if you don't know how you can consult this guide . Then link it to your Facebook page. Choose the style you want to give to the news: insert the logo, the colors, the font that belong to your corporate identity, so that people can easily recognize the source of your articles. Insert your advertisements or leave photo editor Facebook the task of choosing the ones that are most interesting to your target. Connect measurement tools: in addition to Facebook Insights , which allow you to detect the opening rate, reading time and article scrolling, you can continue to use external statistical means. Such as Google Analytics or comScore . To distinguish visits to the article that come from the site from those that come from Facebook, you can add a specific tag to the analytics code inside your Instant Articles. FacebookInstant In conclusion: no drastic choices, but experiment. Accelerated Pages, Instant Articles… or both? According to some, for small businesses it is better to focus on Facebook Instant Articles , which are faster and simpler to create than the implementations required by Google AMP.
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